It&#39,s not how good you are, it&#39,s how good you want to be

Opis

It',s not how good you are, it',s how good you want to be. It`s Not How Good You Are, It`s How Good You Want to Be is a handbook of how to succeed in the world - a pocket `bible` for the talented and timid to make the unthinkable thinkable and the impossible possible. The world`s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-dige