The Polaroid Project

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The Polaroid Project. Polaroid founder Edwin Land regarded his invention as more than a technical accomplishment or a convenient medium for both professional photographers and consumers - he saw Polaroid as a means of artistic expression. At Land's behest, and starting from a collaboration with Ansel Adams in 1949, Polaroid built an artists' liaison programme in which artists and photographers would donate prints in return for materials and access to cutting-edge Polaroid technology - including the legendary 24 x 20 inch Polaroid camera. Over the next five decades, the Polaroid collections in both the United States and Europe became world-renowned for the stellar list of names whose work it