Women want more - Michael J. Silverstone - książka wyd. 2009

Opis

"Women Want More" is a timely book based on the findings of a groundbreaking study (The Boston Consulting Group's Global Inquiry into Women and Consumerism, which polled 12,000 women in 21 countries) that gets to the heart of women's deepest desires, frustrations, and goals. The authors describe how this 'invisible market' has grown in size, influence, and buying power, and they reveal the countless opportunities for companies who understand that meeting women's needs is the key to re powering our current economy. "Women Want More" offers companies real strategies for growing their global markets by finding innovative ways to appeal to women's needs and concerns through the results of their well-timed study. Business people should take note of the book's many revelations.