Financial Aspects of Marketing - Keith Ward - książka wyd. 1989

Opis

„Financial Aspects of Marketing” is a comprehensive publication focused on the relationship between marketing activities and financial management. The book explores topics such as marketing budgets, cost analysis, investment decisions, profitability measurement, and the financial evaluation of marketing strategies. It presents practical approaches to understanding how marketing decisions influence business performance and organizational success. This valuable resource is intended for students, managers, marketers, and professionals interested in the financial dimension of modern marketing.